Media Partners Asia CEO Says Anime’s Next Growth Will Come From Streaming, Theatrical Events and Games as Jujutsu Kaisen Pushes MAPPA to No. 1

Anime’s next major growth phase could extend well beyond traditional streaming, according to Media Partners Asia CEO Vivek Couto. His comments come as Jujutsu Kaisen emerges as one of the biggest drivers of anime viewing in Asia, helping MAPPA rise to the top of the regional studio rankings. According to MPA’s The Anime Economy report, Jujutsu Kaisen ranked as the most-watched anime in seven of the eight Asian markets tracked during the first half of 2026. The franchise’s performance helped…