Netflix Anime Viewing Jumps 39% in Three Years to 4.64 Billion Hours, Far Outpacing 4.5% Overall Streaming Platform Growth

Anime is becoming an increasingly important part of Netflix’s global viewing business, with Japanese animation recording substantially faster growth than the platform’s overall viewing audience. According to Media Partners Asia’s (MPA) latest Anime Economy report, Netflix users watched 4.64 billion hours of Japanese anime during the first half of 2026, compared with 3.33 billion hours in the first half of 2023. That represents a 39% increase over three years, dramatically ahead of the 4.5% growth recorded across Netflix’s total viewing…